Global Sourcing Service for China,Taiwan,Asia Strategic Sourcing and Procurement Sourcing Provider: Chip suppliers see strong demand from digital broadcasting

From:http://www.ready-sourcing.com/sourcing-news/electronic/chip_suppliers_see_strong_demand_from_digital_broadcasting_says_.html

Chip makers have also placed rush orders with Taiwan Semiconductor Manufacturing
Company

The US government has mandated all full-power television stations switch from
analog to digital signals on February 17, brining lots of opportunities for
digital broadcasting chips, according to a Chinese-language Commercial Times
report.
Related digital TV and set-top box chip suppliers MediaTek, Broadcom, Trident
Microsystems, MStar Semiconductor, Texas Instrument (TI), Genesis Microchip,
ALi, and NXP Semiconductors have all seen rush orders this month. Chip makers
have also placed rush orders with Taiwan Semiconductor Manufacturing Company
(TSMC), United Microelectronics Corporation (UMC), Siliconware Precision
Industries (SPIL) and Advanced Semiconductor Engineering (ASE), said the report.
High-definition digital TV  in Taiwan will now Chase, MHz receiver box snatching
business  opportunities.
Has been launched in the northern and southern  high-definition (Hi-HD)
channels of public television, is scheduled to 99 years  in February, the Hi-HD
channel, and then extended to the western region, such as  Tai Taichung. To
seize this market opportunity, including Chase electronics,  megahertz, and the
total BenQ agents such as Canon Xin Pu than companies, has  started to launch a
high-definition digital TV receiver box (machine), but at  present only the
public television channel launch date, peripheral business, or  rather limited.
PTV also be the first two plans, scheduled in 100  years, and then cover the
eastern region of Taiwan, the domestic TV receiver box  industry, yesterday's
all hope that the above-mentioned major PTV program, can  progress in accordance
with the established and look forward to lead others to  TV follow-up so as not
to allow the receiver box (machine) business  opportunities, reduced to a
"done." Chase has been the first to introduce  Taiwan's first high-definition
HDTV1080i high-definition digital TV receiver,  but the market is not big
business, to stimulate buying, the company recently  the price of each by the
original 6990 yuan, Tiu dropped to 5990 yuan.
Chase Planning Department Director Wang Ying-lung said that in  order to
promote high-definition digital TV receiver, the company has in the  Tsann Kuen,
the National, Shun-fa, Carrefour, electronic Kuanghua Street and  other places,
are equipped with HDTV digital TV receiver Machine experience  zone, started the
first attempt to brand image.
Another major  television receivers MHz company also launched HDTV digital TV
receivers, and  also by the original price 6990 yuan, the next two to 5990 yuan,
positive  against Chase products.