Taiwan Mobile launches GPS service in cooperation with Garmin (Taiwan)

Taiwan Mobile has launched a customized GPS service in collaboration with Garmin.

The service will be available to the TWM’s mobile subscribers for a one off payment of NT$1,200 (US$38.5) or 13 monthly payments of NT$100 and they will be able access to the GPS service on more than 70 handsets.

TWM aims to boost the revenues generated by mobile VAS to 10% of its total revenues by year-end 2008 compared to 9% currently.

According to further reports, Garmin and TWM may extend their current cooperation to include Garmin’s forthcoming Nuvifone GPS-enabled phone.

about Garmin International Inc.

Garmin International Inc. is a subsidiary of Garmin Ltd. (Nasdaq: GRMN), the global leader in satellite navigation. Since 1989, this group of companies has designed, manufactured, marketed and sold navigation, communication and information devices and applications – most of which are enabled by GPS technology. Garmin’s products serve automotive, mobile, wireless, outdoor recreation, marine, aviation, and OEM applications. Garmin Ltd. is incorporated in the Cayman Islands, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom.

• Automotive products help drivers reach their destination effortlessly while getting the most out of the journey
• Marine units supplement detailed charts with essential data
• Aviation technology provides everything pilots need at a glance
• Fitness devices make every step of the workout more efficient.
• Outdoor recreation options are available for hikers, campers and geocachers
• Wireless applications bring the power of GPS to your smart phone

Garmin's recent released GPS product:Marine Charts

“Garmin’s software developers and cartographers have created the most accurate and detailed charts available to provide boaters with greater capabilities on the water,” said Dan Bartel, Garmin’s vice president of worldwide sales. “The new chart enhancements offer a lower cost chart alternative for mariners, yet provide the detailed data content mariners need and expect.

” Beginning January 2009, Garmin’s traditional BlueChart data will be replaced with a redefined version of BlueChart g2. Building on the popularity of the BlueChart product family, the revised mapping data will add increased dimension and standardized information to the Garmin marine chart offerings, and will allow the user to define colors to depth contour ranges. Users will also benefit from improved transition between zoom levels and seamless changes across chart boundaries with the redesigned product.

BlueChart g2 will now provide basic charts, tidal stations, currents, perspective view and fishing charts, while providing a smooth user experience and familiar feel. Similarly, g2 Vision has been improved to provide increased quality and detail. In addition to high-resolution satellite imagery, g2 Vision features true “mariner’s eye view” above water or a “fish eye” underwater perspective – both in three dimensions. The g2 Vision data card also enables auto guidance technology on compatible units, and offers a growing database of aerial reference photos. The new BlueChart g2 and g2 Vision data will be available in January 2009.

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