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Chip suppliers see strong demand from digital broadcasting

Chip makers have also placed rush orders with Taiwan Semiconductor Manufacturing Company

The US government has mandated all full-power television stations switch from analog to digital signals on February 17, brining lots of opportunities for digital broadcasting chips, according to a Chinese-language Commercial Times report.

Related digital TV and set-top box chip suppliers MediaTek, Broadcom, Trident Microsystems, MStar Semiconductor, Texas Instrument (TI), Genesis Microchip, ALi, and NXP Semiconductors have all seen rush orders this month. Chip makers have also placed rush orders with Taiwan Semiconductor Manufacturing Company (TSMC), United Microelectronics Corporation (UMC), Siliconware Precision Industries (SPIL) and Advanced Semiconductor Engineering (ASE), said the report.

High-definition digital TV in Taiwan will now Chase, MHz receiver box snatching business opportunities.

Has been launched in the northern and southern high-definition (Hi-HD) channels of public television, is scheduled to 99 years in February, the Hi-HD channel, and then extended to the western region, such as Tai Taichung. To seize this market opportunity, including Chase electronics, megahertz, and the total BenQ agents such as Canon Xin Pu than companies, has started to launch a high-definition digital TV receiver box (machine), but at present only the public television channel launch date, peripheral business, or rather limited.

     PTV also be the first two plans, scheduled in 100 years, and then cover the eastern region of Taiwan, the domestic TV receiver box industry, yesterday's all hope that the above-mentioned major PTV program, can progress in accordance with the established and look forward to lead others to TV follow-up so as not to allow the receiver box (machine) business opportunities, reduced to a "done." Chase has been the first to introduce Taiwan's first high-definition HDTV1080i high-definition digital TV receiver, but the market is not big business, to stimulate buying, the company recently the price of each by the original 6990 yuan, Tiu dropped to 5990 yuan.

     Chase Planning Department Director Wang Ying-lung said that in order to promote high-definition digital TV receiver, the company has in the Tsann Kuen, the National, Shun-fa, Carrefour, electronic Kuanghua Street and other places, are equipped with HDTV digital TV receiver Machine experience zone, started the first attempt to brand image.

     Another major television receivers MHz company also launched HDTV digital TV receivers, and also by the original price 6990 yuan, the next two to 5990 yuan, positive against Chase products.
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tom wang on 06/01/2009 04:23:52
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STMicroelectronics has announced that it has developed the digital broadcasting chipset for Sirius Backseat TV service that delivers live TV directly to vehicles.

Sirius Backseat TV will be launched later this year in select 2008 model vehicles from Chrysler, Jeep and Dodge. Sirius Backseat TV, which offers consumers three channels of family TV programming, can be received via an in-vehicle satellite video receiver and two small roof-mounted antennas. The Sirius Backseat TV digital A/V signal is broadcasted over the same frequency spectrum allocation as Sirius radio.

The core of the in-vehicle satellite video receiver, which is manufactured by Delphi for Sirius, is based on three ST chips: the STA210 RF tuner IC, the STA240 channel, service and source decoder IC, and the STA264 advanced hierarchical demodulator chip, which extracts the video stream and performs error correction on the received signal.

"Sirius is a major player in the automotive entertainment field and its choice of ST's chips to provide the core of this new in-vehicle TV receiver is a significant endorsement of ST's digital broadcast expertise," said Ugo Carena, corporate VP and general manager of ST's automotive product group.
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